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International Sports Company (ISC) was founded in 1967 for the purpose of serving sports fraternity with the highest quality equipment.

ISC has been striving to procure from local market and by imports of quality equipment to support uplifting of game standards.

With the launching of Indoor Gym and Fitness training equipment in 1983, it added to its existing range of fitness and gym equipment.

We specialize in design, manufacture, marketing and sales of a comprehensive range of fitness equipment to both the commercial and home markets.

ISC market's some of the top brands within the fitness industry including Reebok, Lifestyle, and Revo Fitness. In addition, we also design and develop our own brand products and manage several private label programs for key blue chip retailers.

We aim to be the first choice provider of fitness equipment in Pakistan by offering unrivalled product innovation, quality and service with a commitment to making a positive difference to the lives of our customers.


Lifestyle Fitness is working for continuous improvement, therefore, Product model, design & picture can be change without any notice. To avoid inconvenience, kindly consult your local dealer about the current model in stock before finalizing your order. Thank you.

  Copyright 2015. ISC. All rights reserved.

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